Aka - your polestar.

polestar [ pohl-stahr ] noun something that serves as a guiding principle.

Website design should be clean, clear, simple, and understood. This is where you want to make a good first impression, and a lasting one.
Your website is where you dominate what people see, read, learn, and remember about you. Users expect a website to be the most credible source of brand information, so you’d better be a step ahead of them.
Good design and internal maintenance are imperative for brand loyalty - and include everything from fonts, colors, images, spacing, load time, best practices, keywords, and UX [User Experience].

TIP: if a web designer hosts spelling errors, stock photos, and poor placement on their own site, sloppiness is what they’ll wrap up and deliver to you

Website Design | Content Creation | SEO | Optimization | Analytics | E-commerce Buildouts | Ongoing Management + Maintenance